The Denim sector in MOROCCO

The Denim sector in Morocco is one of the most important ones in the Moroccan textile industry, standing 40% of the industry’s exports and generating an annual turnover of more than 500 million Euros.

Composed of fabric suppliers, clothing manufacturers, washers, accessories manufacturers and logistics platforms, it is also the most integrated sector of the industry. There are about forty industrial units, the majority of which are established in the Casablanca – Kenitra axis. However the Tangier region has started to pull its weight over the past decade; the presence of a few industrial units in Fes specialized in manufacturing and washing must also be noted.

The creation of the MDC, at the initiative of AMITH and MICIEN, is part of a national strategy to give birth to industrial clusters whose main objective will be to create innovative products and projects through collaborative research and customer-supplier synergy.

MICIEN will support these clusters for five years with financial subsidies, enabling them at the end of the cycle to be financially autonomous.

Through its members, the MDC is aware that in the near future, innovation in fabrics fits and finishing treatments will constitute the main differentiating values of the collections. The great added value will no longer be provided by production performance but rather by the company’s ability to offer a new product, a new concept, to anticipate the needs of end customers.

The ultimate goal of the MDC strategy is to create innovative and collaborative projects through the following areas:

  • Act as the main coordinator between the Upstream companies and the Downstream companies, in order to concentrate the innovation efforts on the same products.

  • Create partnerships with research and fashion design institutions for training and consultancy.

  • Become a link between sponsors of innovative DENIM projects and industrialists.

  • Create a common development platform that will be used for training and all sorts of experiments in DENIM creation.

  • In the medium term, become a driving force of the creation of national brands specialized in denim and sportswear.

As part of its immediate plan of action, which it intends to roll out over two years, the MDC plans to implement a dedicated training program for DENIM trades, particularly design, manufacturing, washing and dyeing.

Currently, due to the lack of such a training program, industrialists are obliged to turn to foreign resources with extensive experience in the field in order to develop collections and oversee the research departments.

Setting up a training program of the sort can also be justified by the MDC's strategy to promote innovative denim projects; having a pool of national human resources is a key element to pursue this strategy in the medium term. The MDC's visit to the "Jean's School", a school founded and managed by House of Denim Amsterdam, is part of this ambition to develop a similar training program that is adapted to the needs of the Moroccan industry.

Sustainable development is a primary focus in which the MDC would like to support its member companies.

The Denim industry is a polluting industry, particularly with the dyeing and washing units. It also employs a large number of employees per company, so the move towards a sustainable production is inevitable.

In this aspect, the MDC's strategy is to integrate a sustainable development perspective into collaborative innovation projects and to make it a fundamental focus in the DENIM training program that would be developed.

The washing laboratory will serve as a driving force for washing companies in the management of their upgrading.

Furthermore, the MDC also wishes to implement, along with its partners, a support program for DENIM companies that will allow them to carry out the necessary changes in order for the Moroccan Denim industry to be recognized as a "sustainable industry" that is respectful of the environment and human beings, and in order to ensure a sustainable economy for future generations.